Case study · Cefali & Cefali, APC · California personal injury
How Cefali & Cefali Increased Recorded Inquiries From 81 to 121 in 60 Days.
Recorded inquiries increased from 81 to 121 across equal 30-day periods inside the 60-day engagement window.
Pioneer Dev AI repaired technical search issues, optimized 17 high-value pages, improved conversion paths, and rebuilt paid search on the firm’s existing marketing foundation.
Measurement period: June 1 to July 30, 2026. Intaker compares June 1–30 with July 1–30. Ahrefs figures compare June 1 and July 30 snapshots.
Engagement overview
The Work, at a Glance
The challenge
Improve the System Already in Place
Cefali & Cefali already had an established domain, meaningful authority, a substantial content footprint, and paid-search activity. Technical inconsistencies, under-optimized priority pages, and broken conversion paths were limiting how much value the firm could get from that foundation.
What changed
Four Connected Interventions
Published evidence
Results With the Source Attached
First-party intake activity receives the strongest visual weight. Third-party search estimates are shown as supporting evidence.
First-party intake record
Total Recorded Intake Volume Rose 49.4%
Intaker recorded 121 leads from July 1 through July 30, compared with 81 from June 1 through June 30. This represents a 49.4% increase in total recorded intake activity.
Intaker aggregates the firm’s recorded leads across applicable sources. This figure should not be interpreted as organic-only traffic, paid-only traffic, qualified leads, or signed matters. The increase occurred alongside improvements in search visibility and paid-search performance.
Supporting search evidence
Search Visibility Grew Across the Measured Snapshots
Ahrefs’ modeled monthly traffic estimate rose by 356 between the June 1 and July 30 snapshots. The same source estimated that non-branded monthly traffic rose from 464 to 803, while the number of keywords in positions 1–3 rose from 35 to 64.
Representative ranking gains
Source: Ahrefs ranking snapshots from June 1 and July 30, 2026. Rankings may fluctuate.
Pages with the largest modeled visibility gains
Source: Ahrefs page snapshots from June 1 and July 30, 2026. Values are modeled monthly estimates, not recorded visits.
First-party search record
Google Search Clicks Confirmed the Direction of the Search Gains
The retained Google Search Console summary records actual clicks increasing from 370 to 590, a 59% change. The exact equal-length comparison dates are not preserved in the repository source, so this result is kept out of the dated headline metric cards and is not combined with the Intaker or Ahrefs measurement windows.
Paid-search account record
Early Paid-Search Efficiency Improved After the Rebuild
The retained Google Ads summary reports 9 recorded conversion actions at $341.94 per recorded conversion. It also reports a 125% increase in conversion actions and a 68% reduction in cost per recorded conversion versus the prior campaigns.
The source retained in this repository does not define the included conversion actions or preserve the exact baseline comparison dates. The figures should not be interpreted as unique qualified leads, signed matters, or clients, and no inferred baseline values are published.
These results cover the first 11 days of the rebuilt campaigns after the July 13 launch and should be interpreted as an early performance signal rather than a long-term average.
Why the system view mattered
Search, Website, Advertising, and Intake Were Treated as One Path
Technical SEO made the existing site easier to crawl and navigate. Priority-page improvements matched established demand with clearer legal information and consultation paths. Paid-search work addressed immediate acquisition while organic visibility developed. Intaker provided a first-party view of recorded activity at the end of that path.
Client perspective
Michael’s Perspective
Methodology and limitations
How to Read These Results
- Intaker
- Total leads recorded in the firm’s intake system. These figures are not presented as qualified consultations, signed matters, or leads attributable solely to one marketing channel.
- Google Search Console
- First-party clicks and impressions recorded by Google. We only publish a numerical comparison when both equal-length date ranges are preserved with the source record.
- Google Ads
- Recorded conversion actions depend on the account’s configured definitions. We only publish a before-and-after result when the date ranges and included conversion actions can be named precisely.
- Ahrefs
- Third-party modeled estimates and ranking snapshots. They are useful directional indicators, not first-party analytics counts or a record of visits that occurred during the period.
- Results
- These results reflect one client and one measurement period. They do not guarantee equivalent results for another firm.